Tuesday, February 3, 2026
2:15 pm - 4:00 pm
Behavior Board™: The Role of PMR in Disrupting Customer Behavior
Great researchers can have a tremendous impact on helping organizations identify and disrupt misalignment between current and desired customer behaviors. Find out how going beyond what customers think and into the realm of all they do, can change brand strategy and patient outcomes. What may seem irrational, could be the brand’s opportunity through the Behavior Board™.
Presented by Veritas est