Presented by OptiBrand Rx
Presented by Lifescience Dynamics
Presented by Fulcrum Research Group
Presented by Veritas est
Presented by CVS
Presented by Takeda
Presented by Lifescience Dynamics
Presented by AstraZeneca, EMD Serono, Immunovant, Janssen, Merck, Organon, Pfizer, and Regeneron
Presented by KJT
Presented by C Space
Presented by Bayer
Presented by Pfizer
Presented by J&J Innovative Medicine
Presented by Ferring Pharmaceuticals
Presented by EMD Serono
Presented by Fulcrum Research Group
Presented by SRI
Presented by Integro and Merck
Presented by Newristics
Presented by APLUSA
Presented by Apollo Intelligence
These are undoubtedly effective frameworks and provide a hierarchy of effectiveness for independent, individual messages. And brand teams assume that if a given message is compelling that combining it with other compelling messages will improve the intended communication impact. However, these techniques do not consider the real-world relationship of stakeholders being exposed to a coordinated set of multiple messages (platforms) and potential synergies among messages: the fact that ultimately the messages need to coalesce and crystallize as a cohesive, compelling story in the mind of the customer – and the fact that the message platform needs to reinforce a singular, unified brand position effectively and efficiently.
In this presentation, we will introduce the ThinkSmart message optimization approach that includes platform trade-off analysis, allowing for discovery of the optimal platform on key metrics taking into consideration synergies among messages, assessing stakeholder stated preference for a message platform, individual message level understanding, and the optimal platform for various needs (number and reach), to provide a brand team all the key inputs to inform communication strategy decisions
Presented by Thinkgen
Presented by Borderless Access
Presented by Regeneron
Presented by Bayer
2) Data vs Poor Data
3) Compliance and Legality
4) Merge forecasting, market research and market access- especially when you have less people few resource
Presented by EMD Serono
Presented by Insagic
Presented by PharmaValue Partners (PVP)
Presented by Viscadia
Presented by Lumanity
Presented by BioVid
Presented by inVibe, a Division of THREAD
Presented by Real Chemistry
Presented by MarketVision Research
Presented by Merck, Pfizer, and UCB
Presented by AstraZeneca, Bristol Myers Squibb, Daiichi Sankyo, Insmed, and SUN Pharma
Presented by Abbvie, AstraZeneca, Chugai Pharma USA, and Merck
Presented by AstraZeneca, Novo Nordisk, and Rocket Pharmaceuticals
Presented by Bristol Myers Squibb, Horizon Therapeutics, Ionis, and Sanofi
Presented by AstraZeneca, Bayer, Regeneron, and Teva
Presented by Lifescience Dynamics
Presented by Argenx and Beesy
Presented by Brandtrust
Presented by Bayer and OptiBrand Rx
They will describe the diverse tools and techniques that facilitated exploration and allowed them to witness the fear and anxiety that accompany diagnosis, the uncertainty that accompanies each medical appointment, and the resilience that shines through in patients’ daily lives. Finally, they will explain how patient narratives, brought to life through creative outputs, added a human dimension to the data, allowing stakeholders across Cytokinetics to connect and empathize with the challenges of those living with oHCM as they developed solutions to deliver patient-centered care and support.
Presented by Cytokinetics and Research Partnership
Presented by Instar
Presented by Cerner Enviza
Presented by ZoomRx
Presented by Regeneron
Presented by Bristol Myers Squibb and Dewpoint Therapeutics
Our customers experience these shifts as well. The healthcare landscape is constantly evolving, as are the needs and preferences of patients and physicians. Marketing teams that rely on static personas to understand and describe their customers are missing out on valuable insights that can help them create more effective and targeted strategies. In this session, you will learn how to integrate multiple insight tools to create a dynamic and holistic view of customers. You will also discover how to use these insights to help your business teams design more relevant and personalized solutions that meet the changing needs of the customers.
Learning Objectives:
• Leverage data to create the foundation for customer understanding.
• Layer in primary market research to uncover motivations and beliefs.
• Use social media findings to characterize how customers view and describe their experiences in the world.
• Create a futures lens by applying key drivers of change.
• Bring the customer to life for the commercial team, designing solutions that address both their current and future needs.
Presented by Organon
Presented by Pfizer
Presented by EMD Serono
Presented by Boehringer Ingelheim
Presented by Janssen
Presented by Pfizer
Presented by AstraZeneca
Presented by GlaxoSmithKline
Presented by AstraZeneca, Balchem Corp, and Bristol Myers Squibb
Presented by AstraZeneca, EMD Serono, Immunovant, Janssen, Merck, Organon, Pfizer, and Regeneron