However, we shouldn’t let that stop us from creating partnerships that strengthen the quality of insights, enhance the role of the market researcher, and streamline research projects. In this talk, we will discuss ways in which we can build more of a strategic partnership between suppliers and clients, the benefits from that partnership, and tips for building that relationship even in a model where research is awarded on a project-by-project basis.
– Right-sizing efforts by stage, based on resources and program/company priorities
– Working within the acquisition process and establishing cross-functional buy-in
It begs the question: Who are you Leaving Behind? In this session, we will explore the widening digital divide, the impact of the pandemic on respondent access, and the ways in which you can engage with marginalized populations to ensure that we are not leaving anyone behind.
Key takeaways from this session:
The Digital Divide: The Ever-Growing Chasm Contributing to Healthcare Disparities
The Impact of COVID and Healthcare Research on the Digital Divide
How to Bridge the Gap in Healthcare Research
Though now less critical, these automatic emotion-based responses still significantly impact how we behave. The challenge for researchers has been to unearth the connection between these emotions and how patients, prescribers and caregivers make important decisions. This presentation focuses on a highly effective method for indirectly understanding emotional drivers of behavior. Specifically, we will detail how using a visual-semiotic-based approach enables us to identify specific emotional signatures linked to particular stimuli (such as creative concepts, messaging, etc.), which in turn enables us as marketers to more deeply understand the behavioral influences on healthcare brands and decision-making.
We will also discuss how market researchers and service providers can collaborate better.
Learn more about what constitutes a good vs bad journey, what methodological approaches are used as well as the role of the new digital reality of many patient journeys today.
This however is not the end of the crisis. This crisis was merely a reminder of the increasingly VUCA (Volatile, Uncertain, Complex & Ambiguous) world we inhabit. In the healthcare world, it has many implications like change in Point of Care from clinician offices to home, more prescriptions being written online and delivered home directly to the customers and a greater push for efficiencies in hospitals and urgent care centers for minimal physical contact with patients. Another reality that 2020 has forced us to acknowledge is the inequity of care based on demographic profiles.
These changes and realizations are driving implications for healthcare companies that go across all functions: HR, R&D, Commercial, Supply Chain, Government Affairs etc. To serve our patients better we will need more flexible and targeted business models. To ensure success, we must focus on the needs of customers and work with them to drive creation of better business models.
However, it is often a challenge to get sales reps to use segmentation typing tools because of the requirement for all of the typing tool questions to be asked and answered. We present Bayesian Typing Tools as an innovative solution to that problem. Bayesian Typing Tools produce segment predictions even if answers to some of the typing tool questions are not available. Bayesian Typing Tools are much easier for sales reps to use and make it much more likely that segmentation study results will actually be implemented by sales reps.
There are reasons for this and most of the pitfalls are actually avoidable. Our suggested approaches can assure actionable insights and may also save significant time and cost. In this session we dissect the current process and suggest, with examples, different ways of achieving and segmentation and using it for a wide range if purposes.
• Major generic pharma companies have responded to these challenges with portfolio reviews, M&A or strategic exits from the business
• Market Research is valuable in informing decision-making, anticipating supply chain issues, and providing additional rigor and accuracy to the business planning process
Decode: Conduct behavioral science-based research with your target audience to identify what cognitive biases are driving their decision-making. Level up this approach by crafting your customer segments based on these psychological patterns, rather than using traditional segmentation
Design: Create the nudges that best suit each segment based on their motivating biases
Deploy: Use a test-and-learn approach to implement and refine your nudges, whether they be for website content, PSPs, sales materials, and beyond
The demand for more effective treatment options has created opportunity and led to ongoing innovation in the market. By collecting global, real-world data from hundreds of Hemophilia A and B patients, AplusA syndicated hemophilia market surveillance study has been tracking the evolution of the market since 2015. Using select findings from this study, we will discuss trends in disease management, explore the performance of current treatment options and emergence of new products and MOAs, and help attendees understand the available opportunity in the global hemophilia market.
In light of this quote, it is needless to say that “collaboration” is a highly valued virtue amongst corporate teams. Corporations spend many manhours and dollars to recognize and build this virtue amongst its team members. But what happens, when a new start-up like environment forces the team members to re-learn this subtle and many a times forgotten virtue.
This presentation is a first hand account of how two teams with unique skills of ‘Analytics’ and ‘Insights’ got together to bring down the ‘walls’….
• What are the drivers and conditions for success of market research projects?
• What advice would you give to young professionals just starting out their careers in research?