“ASK THE EXPERTS” INTERACTIVE ROUND TABLES
Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups. Choose 1 of 7 concurrent round tables.
ROUND TABLE 1
How to Best Partner/Collaborate with Brand Teams, Marketing Agencies, and Vendors to Deliver Actionable Insights
Presented by Ferring Pharmaceuticals
ROUND TABLE 2
Insights Support for Business Development
Presented by EMD Serono
ROUND TABLE 3
Continuous Learning for Market Research Excellence: How Market Researchers Need to Reinvent Themselves by Upskilling
Presented by Boehringer Ingelheim
ROUND TABLE 4
How to Leverage Past Research into New Research, How to Keep Research Relevant for Future Questions
Presented by AstraZeneca
ROUND TABLE 5
Harnessing Market Research: Techniques for Adapting to an Everchanging Environment
Presented by Johnson & Johnson
ROUND TABLE 6
Rage Against the Machines – Or Not? How We’re Using, and Feeling About, AI in Market Research
Presented by Merck
ROUND TABLE 7
The Death of Market Research? – Harnessing AI/ML for Enhanced Insights, Efficiency, and Impact
This session will explore how AI/ML is transforming traditional market research, from automating data/information collection and processing to synthesizing and delivering actionable insights.
We’ll examine the challenges and opportunities at the intersection of AI/ML and market research, highlighting the impact of these technologies on both individual roles and organizational strategies.
The discussion will kick off with participants sharing practical applications of AI/ML, showcasing real-world examples of how these tools are revolutionizing the field. We’ll then look ahead, considering how AI/ML will continue to reshape the role of market researchers and elevate their strategic value within organizations. Finally, we’ll explore strategies for upskilling researchers to effectively integrate advanced tools into their workflows, potentially redefining their positioning and ensuring they remain at the forefront of an evolving industry.
Presented by AstraZeneca