Participants may choose 1 of 4 concurrent tracks
TRACK A
Can AI Chatbots Replace Moderators in Some Qual Studies?
Market researchers are working hard to find ways of incorporating AI-powered technologies into our work. In this talk we discuss the results of a collaboration between Fulcrum Research Group and Esperion Therapeutics to compare traditional IDIs with chat-bot moderated IDIs in a study to evaluate creative concepts.
Presented by Fulcrum Research Group and Esperion Therapeutics
TRACK B
An Innovative Methodology to Incorporate RWD into Demand Studies
Presented by SRI
TRACK C
Patient Journey: Where to Start and What to Pack
Patient Journeys are typically foundational and high profile – meaning there is a lot at stake when designing and executing. What are the must have elements when planning the research, what nice to haves could take it to the next level, and what are some common pitfalls to keep in mind (including what you miss out on by talking only to HCPs). This session will review the types of patient journey research that can be undertaken and key considerations to take into account, from the perspective of seasoned researchers, a pharma stakeholder, as well as a patient who is on their own journey with a health condition.
Presented by Health Union and Takeda
TRACK D
Beyond Silos: Unified Research Approaches to Understand Pharma’s Market Dynamics
In this talk, we’ll explore how the pharmaceutical and biotech markets are shaped by the interplay between customer needs and competitive forces. You’ll learn why isolating these perspectives—or combining their insights post hoc—can lead to incomplete or misleading conclusions. By targeting both dimensions simultaneously through expertly designed hybrid research methodologies, we’ll demonstrate how to uncover actionable insights that drive smarter, more holistic strategic decisions.
Presented by Lifescience Dynamics