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The challenge was extremely complex and multi-layered, with immense pressure on global stakeholders and each country lead to ensure launch success. How could the launch
message resonate with physicians across diverse cultures and healthcare systems? Achieving this required seamlessly synthesizing data from 10 distinct global markets, understanding varied healthcare professional perspectives, and crafting a unified strategy that all regional partners could align with—all while racing against time. It was a monumental task.
This session will reveal how human ingenuity paired with AI technology led to one of the most significant achievements of the biologic’s launch, the global alignment of all markets. With this approach, J&J did not have to forfeit deep, quality insights while achieving the fastest, most seamless alignment the team had ever experienced— “This is my 17th global launch, and I’ve never had such an easy time aligning regions.” More than ease, however, the process instilled a deep confidence and sense of empowerment, allowing regional teams to validate unique insights quickly and align on a core promotional message, backed by data and reinforced by local nuances.
Attendees will gain actionable takeaways, including:
✓ How GenAI is starting to be utilized in multiple ways within insights and strategy – the future is exciting.
✓ How AI paired with deep human expertise can transform the launch preparation process.
✓ Techniques for using AI to minimize confirmation bias and achieve faster, data-backed regional alignment.
✓ Methods to combine AI with behavioral science for reliable, resonant messaging across diverse healthcare contexts.
✓ Steps for balancing global consistency with regional adaptability to build trust and engagement across markets.