Leilani Berchesi, Abbott
Leilani Berchesi, Director of Global Market Insights, Abbott’s Diabetes Care
Leilani Berchesi is Director of Global Market Insights at Abbott’s Diabetes Care division. In this role, she generates deep insights about consumers, healthcare professionals, and payors that inform strategic planning, product innovation, and commercial tactics. She has also held roles both at Abbott and at other organizations focusing on strategic planning, analytics, insights generation, and brand marketing. She is passionate about understanding the hidden influences and motivations behind a person’s thoughts, perceptions, and actions and using those to help customers experience life more fully.
Michael Gerhold, Neurocrine Biosciences
Michael Gerhold, Head of Commercial Analytics, Neurocrine Biosciences
Michael is the Head of Commercial Analytics at Neurocrine Biosciences. In his role, Michael oversees a team that provides market research and analytics support for newly launched INGREZZA as well as life cycle management opportunities.
Prior to joining Neurocrine Biosciences, Michael was at Otsuka Pharmaceuticals where he provided market research insights to the successful HCP and DTC launch of Rexulti, a novel antipsychotic. Michael has over 15 years of experience working in a variety of roles in market research, marketing, analytics and forecasting supporting in-line brand teams, life cycle management, and business development.
Michael holds a MBA and Master of Science in Biomedical Engineering from Purdue University and a BS in Biophysics from University of California San Diego. Michael is originally from San Diego, California.
Rahim Hirji, Kala Pharmaceuticals
Rahim Hirji, Head, Professional Relations Marketing, Kala Pharmaceuticals