Presented by Gilead
This keynote will present case studies and vignettes from analytics that shape the way we approach drug development, commercialization, policy advocacy, and even team culture. And lastly, we’ll touch upon career paths that stem from a deep training in market planning.
Presented by Iolyx Therapeutics
Presented by Glycyx
Presented by Deciduous Therapeutics
Presented by Align Technology
Presented by Day One
Presented by ThinkGen
In this session, we’ll explore how unique immersive research methodologies and AI-powered Avatars helped expose the disconnect between pulmonologists’ motivations and the realities of COPD care. By bringing HCPs closer to the patient experience and simulating real-world decision-making, this approach unlocked actionable insights to inspire engagement strategies, messaging, and brand communications.
Key Takeaways:
● The COPD Motivation Gap – Why pulmonologists struggle to engage deeply in COPD care and how this impacts treatment adoption
● Going Beyond Surface-Level Insights – How immersive methodologies uncover the emotional and behavioral
drivers that shape HCP decision-making
● Reframing COPD for Stronger Engagement – New strategies to align engagement efforts with what truly
motivates pulmonologists
● The Role of AI Avatars in Scaling Insights – How AI-powered avatars extend research impact by validating
findings, pressure-testing messaging, and optimizing engagement strategies
Presented by Shapiro + Raj and Genentech
What you’ll discover:
– The essential qualities that make brand messages resonate deeply with consumers
– How resonant messaging strengthens emotional connections and drives loyalty
– Actionable techniques to infuse these principles into your marketing and insights strategies
Presented by HawkPartners
Using a case study in HIV, this presentation explores how market research can play a pivotal role in identifying unmet needs, uncovering hidden challenges, and driving more equitable healthcare outcomes. Attendees will learn how research design can help illuminate the perspectives of underserved communities, inform inclusive strategies, and support the development of impactful interventions.
Join us to discover how insights can help companies deliver care with equity at the core.
Presented by Research Partnership
Presented by BeOne Medicines, Gilead, and Jazz Pharmaceuticals
Presented by Amgen, Pliant Therapeutics, and Star Therapeutics
Presented by Day One
Presented by Gilead
In this session, you’ll learn to apply cognitive science-based principles to achieve durable, actionable, and believable segmentation strategies that resonate with your target audience.
Discover how the Superman, Professor X, and Sasquatch Principles can help elevate your segmentation game and connect with your audience on a whole new level.
Whether you’re a life science marketing professional, business leader, or data enthusiast, this presentation promises to equip you with the knowledge and tools to elevate your segmentation game.
Presented by BioVid
Presented by Prescient
Presented by Brandtrust and The Chicago School of Professional Psychology
Discover how real HCP and patient voices fuel dynamic, conversation-based data capture—no more rigid surveys—while intelligent AI synthesis automatically structures, analyzes, and quantifies insights. Finally, see how customer personas, informed by both historical datasets and real-time dialogues, enable testing and refinement of concepts at unmatched speed. Experience how Sagan transforms rigid market research into a continuous, human-centric conversation with authentic scale and nuance.
Presented by ZoomRx
Presented by 10x Genomics and 23andMe
Why: Teams often nod along in readouts, then struggle to activate what they heard. This talk focuses on PMR’s role in orchestrating decision-making.
Presented by AMGEN
Presented by 4D Molecular Therapeutics
Presented by Gilead
Presented by Gilead