Agenda

In this session, we’ll explore how unique immersive research methodologies and AI-powered Avatars helped expose the disconnect between pulmonologists’ motivations and the realities of COPD care. By bringing HCPs closer to the patient experience and simulating real-world decision-making, this approach unlocked actionable insights to inspire engagement strategies, messaging, and brand communications.

Key Takeaways:
● The COPD Motivation Gap – Why pulmonologists struggle to engage deeply in COPD care and how this impacts treatment adoption
● Going Beyond Surface-Level Insights – How immersive methodologies uncover the emotional and behavioral
drivers that shape HCP decision-making
● Reframing COPD for Stronger Engagement – New strategies to align engagement efforts with what truly
motivates pulmonologists
● The Role of AI Avatars in Scaling Insights – How AI-powered avatars extend research impact by validating
findings, pressure-testing messaging, and optimizing engagement strategies

Discover how real HCP and patient voices fuel dynamic, conversation-based data capture—no more rigid surveys—while intelligent AI synthesis automatically structures, analyzes, and quantifies insights. Finally, see how customer personas, informed by both historical datasets and real-time dialogues, enable testing and refinement of concepts at unmatched speed. Experience how Sagan transforms rigid market research into a continuous, human-centric conversation with authentic scale and nuance.