PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS
TRACK A
Building Trust in a Skeptical World: Using Human Truth to Connect With Patients and HCPs
In an age of information and misinformation overload, trust is harder to earn than ever. Patients and HCPs bring hidden expectations, doubts, and meaning-making frameworks to every health decision. This session examines how leading healthcare companies can use behavioral insight and emotional context to rebuild trust and relevance—by designing communications, experiences, and strategies that reflect what people truly value, believe, and need to feel safe taking action.
Presented by Brandtrust and The Chicago School of Professional Psychology
TRACK B
Sagan by ZoomRx: An AI-Driven Voyage to the Frontiers of Market Research
Join ZoomRx for a first look at Sagan, a groundbreaking AI-driven market research suite that shatters traditional tradeoffs between quantitative scale and qualitative depth.
Discover how real HCP and patient voices fuel dynamic, conversation-based data capture—no more rigid surveys—while intelligent AI synthesis automatically structures, analyzes, and quantifies insights. Finally, see how customer personas, informed by both historical datasets and real-time dialogues, enable testing and refinement of concepts at unmatched speed. Experience how Sagan transforms rigid market research into a continuous, human-centric conversation with authentic scale and nuance.
Presented by ZoomRx