“Ask the Experts” Interactive Round Tables
Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.
ROUND TABLE 1
Macro Trends in Pharma and Biotech
Presented by Pfizer
ROUND TABLE 2
Managing CI Database for Knowledge Management
Presented by Boehringer Ingelheim
ROUND TABLE 3
Collaborative War Gaming: Revolutionizing CI in Life Sciences – Lessons from the Defense Industry
a) What do you mean war-gaming? A brief introduction to war-gaming as a strategic tool for simulating competitor behavior, testing responses, and anticipating market changes to strengthen decision-making.
b) Where to start – Building Cross-Functional Teams: Collaborative war gaming thrives when R&D, regulatory, marketing, and CI teams work together. This integration helps simulate a competitor’s behavior and anticipate market shifts from multiple angles.
c) How does this work? Red Team vs. Blue Team Dynamics: A core element of war gaming involves having a “Red Team” play as the competitor and a “Blue Team” as your organization. This dual perspective ensures all possible outcomes are considered and prepared for.
d) Data-Driven Simulations, a way to enhance war -gaming: Integrating real-world data such as patents, market research, and regulatory filings—combined with AI and machine learning—creates simulations that reflect potential market scenarios with high fidelity.
e) How Do You Prepare for High-Stakes Decision-Making?:Real-time exercises preparing teams to make critical decisions under pressure, building the adaptability needed for sudden market shifts.
f) Continuous Improvement through Post-Game Analysis: After each simulation, detailed debriefs help teams identify strengths and areas for improvement. This process creates a living playbook that evolves, preparing your team for future challenges.
g) Real-life case studies- either by presenting my own or involve the audience.
Presented by Qiagen