Wednesday, 23 April, 2025
2:25 pm - 2:55 pm
AI in Action: Revolutionizing Healthcare Professional Communication with Targeted Panels
In this joint presentation, Borderless Access and Dentsu Health explore how AI-driven strategies are transforming communication with healthcare professionals (HCPs).
By leveraging targeted panels powered by intelligent data and behavioral insights, the session will highlight innovative approaches to reaching the right HCPs with the right message—enhancing engagement, accelerating decision-making, and driving better health outcomes. Attendees will gain a deeper understanding of how AI is not only optimizing panel recruitment and segmentation but also shaping the future of HCP engagement across the healthcare ecosystem..

Presented by Borderless Access and Dentsu Health