Keynote: Leveraging CI to shape your market access strategy: Case studies on the power of CI and its benefits for MA (Plenary Pharma CI + EPMRC)

Keynote: Leveraging CI to shape your market access strategy: Case studies on the power of CI and its benefits for MA (Plenary Pharma CI + EPMRC)

• Introduction to CI and its role in MA
• The strategic importance of MA
• An introduction to MA intelligence: Concepts and Case studies
• MA intelligence – Use cases
• Conclusions

Presented by Lifescience Dynamics