Delivering insights with impact: Do avatars make good storytellers?

Delivering insights with impact: Do avatars make good storytellers?

The traditional method of presenting market research insights in a single report format, in one language, during a stakeholder presentation is no longer fit for purpose. This talk explores the transformative role of AI-powered “Insight Avatars” in enhancing storytelling across teams and geographies. We will demonstrate the role of Avatars, and evaluate their ability to engage, and support recall and understanding. The session will also look at the potential future for avatars as not just an aid to delivery, but as stimulus in market research, analysis and as an agent undertaking certain market research tasks.

Presented by Research Partnership